Does It Matter What Time of Day I Post Content?

Does It Matter What Time of Day I Post Content?

Does It Matter What Time of Day I Post Content?

Many businesses that are new on social media will surely come across one question while starting social media marketing for their business.

The question is what time of the day they should post content on social media so they could get maximum reach. Does that sounds familiar to you ??

Unfortunately there is no time of the day that works universally for every business, as each business is different. Factors such as geography, target demographics, business country, business hours, and target audience influence when posts are most effective.

In this case you should always try different timings in order to check what best time works for you and for your business.

For example if we talk about Facebook then you can check from insights page, this way you will be able to track you post reach and you will come across an idea like what is working for your business and what is not working.

The above image shows effective reach on Facebook and from here only you can review complete analytics of your post. This will give you an idea of time you should choose for attracting your target audience.

However, many marketers believe that posting content in evening and weekends is very effective in comparison to weekdays and morning time.

A recent research reveals day parts that are most effective for posting to multiple social platforms. Facebook users are most active from noon-1 pm on the weekend, 3 pm-4 pm on Wednesday and 1 pm-4 pm on Thursday and Friday.

Conversely, Twitter users are most active weekdays from noon- 3pm.

Pinterest users (mainly females active at night) visit the site between 2 am- 4 am and during the evening hours daily.

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How do Search Engine works for your website?

Search engines are not humans.

The difference between how humans and search engines view web pages aren’t same. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies.

Google has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like backlinks, domain age, traffic, fresh content, etc.

Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

On the surface, search engine optimization is a good way of marketing a website; after all, who doesn’t like free traffic. Unfortunately, that kind of approach to SEO is exactly how many individuals and companies invest thousands of dollars into SEO campaigns without useful results.

To know, more ways to grow over SEO, please feel free to write an email at shalabh@digitalproficio.com and we will get back to you asap.