Does It Matter What Time of Day I Post Content?
Many businesses that are new on social media will surely come across one question while starting social media marketing for their business.
The question is what time of the day they should post content on social media so they could get maximum reach. Does that sounds familiar to you ??
Unfortunately there is no time of the day that works universally for every business, as each business is different. Factors such as geography, target demographics, business country, business hours, and target audience influence when posts are most effective.
In this case you should always try different timings in order to check what best time works for you and for your business.
For example if we talk about Facebook then you can check from insights page, this way you will be able to track you post reach and you will come across an idea like what is working for your business and what is not working.
The above image shows effective reach on Facebook and from here only you can review complete analytics of your post. This will give you an idea of time you should choose for attracting your target audience.
However, many marketers believe that posting content in evening and weekends is very effective in comparison to weekdays and morning time.
A recent research reveals day parts that are most effective for posting to multiple social platforms. Facebook users are most active from noon-1 pm on the weekend, 3 pm-4 pm on Wednesday and 1 pm-4 pm on Thursday and Friday.
Conversely, Twitter users are most active weekdays from noon- 3pm.
Pinterest users (mainly females active at night) visit the site between 2 am- 4 am and during the evening hours daily.
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