Social Media Marketing for Books and Authors
Before we start about Social Media Marketing for Authors and Books, let me first congratulate you, because if you are reading this, you must be either a budding author or planning to write a novel in near future. Basically, ‘Writing A Book’ would be featured on your Bucket List somewhere.
But if not, you are still at the right place; because our Social Media Marketing Strategies for Books and Authors also extend to Blogs and other Literary Works.
Irrespective of the genre of your book, Social Media Marketing for your Book is first and foremost for it to reach the best-sellers list.
But book publishing Industry has undergone many changes in recent times. Let’s discuss them in brief.
Rise of Self-Publishing in Book Industry
Self-publishing once dismissed as a vanity project, now seems to be the future of book publishing.
Traditional Publishing has very low royalty, especially for new authors, which ranges from 5% to 10%. Moreover, the control over publishing timelines shifts from the Author to the Editor.
Partnered Publishing is slightly better with 10% to 15% Royalty but has its own cons. Sales Figures effects Royalty percentage and it’s costly.
Amazon’s Kindle Direct Publishing (KDP) platform made Self Publishing popular in the US.
In India, many firms like Notion Press, Become Shakespeare, The Write Place, Cinnamon Teal provide Self-Publishing Services to first-time authors.
This trend got boosted in India when Amish Tripathi self-published his first book in Shiva Trilogy. He was rejected by 20 Publishers prior to his decision to self-publish.
Although such self-publishing claim to make tailor-made marketing campaigns for your book promotions, but their customer’s reviews suggest strongly against this.
Thus, I suggest it’s wiser to hand over the reign of Social Media Marketing for your book in the hands of a Digital Marketing Expert.
I highly recommend Digital Proficio for this, not only because they have creative and dedicated team members but also because they have rich experience in promoting books through Social Media.
Social Media Marketing: Pre-Launch
Start with creating a website for the Author followed by a Facebook Page (as a Public Figure) and Twitter Account.
Social Media can also be used for doing Research regarding retail pricing of the book. If you feel uncertain about which book type to be select (Hardcover, Paperback, E-book) and what retail price to be finalised before the launch.
To finalise a retail price, create a Range of Facebook Adverts, with the same content but different price point. Post all of them together for a small time period and targeting your demographic audience.
Analyse and evaluate the adverts once they are completed. The advert that brought in the most amount of engagement is the price you should finalise as Retail Price.
Social Media Marketing: During Launch
During this period all your Social Media Accounts must be very active.
Launching a Teaser Video a few weeks before the launch date of the book is a new trend followed by post Authors. It’s mostly a short animated video giving snippets (small extracts) of the story. Promote the teaser video on all Social Media Channels. Creating a Special Hashtag proves as an added bonus for tracking the reach of the video.
Creating a Special Hashtag proves as an added bonus for tracking the reach of the video.
Lily Singh, famed Canadian YouTuber of Indian Origin, not only created a Hashtag for her First Book but also visited Indian and US cities for book promotion events.
Posting some part of your book on-line, around the launch, is helpful for certain kinds of writing. Everyone loves a free sample.
Embed a Retweet button in the free chapter of the book that you post online. This helps to create an online community that appreciates your writing style and work.
A fun interactive competition, on Facebook, to get people excited about your book is also a good idea.
Social Media Marketing: After Book Launch
Instead of contacting Top Bloggers personally or through References to review your book it’s better to invite all bloggers collectively through a promotion. Send out promotions to Blogger Communities. Bloggers are the new press. Engage them and entice them with a couple of extra copies of your book for their Blog Reader
LIVE VIDEO: Conducting Live Videos is one of the latest trends in Social Media Marketing. Live Broadcast with Book Experts or Critics is engaging.
Creating an Online Event Invite for your Book Launch Event is mandatory and if possible post your book launch live on your Facebook Page. It’s already being done for Mobile Phone Launches these days, books should not lag behind.
If your book is nominated for any award or gets featured at a Literature Fest due to update your followers on Social Media.
Writing a book is an amazing experience; right from developing the plotline to signing books for your readers during a launch event.
Digital Proficio can handle all Social Media Marketing Needs for your book project.
Below are two examples of Social Media Marketing Posts our team had created for our book projects.
This Post was for a book titled ’40 Days To Tantric Ecstasy’ by Author Jane Rae
Hiring us would not only boost your online engagement with readers but also result in conversions.
Keep Loving Books! And contact us if you want your book to switch from your Bucket List to the Best Seller List.
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Blog content by Tushar Khurana (SMM Intern)