Social Media Marketing for Books and Authors : Bucket List to Best-seller List

Social Media Marketing for Books and Authors : Bucket List to Best-seller List

Social Media Marketing for Books and Authors

Before we start about Social Media Marketing for Authors and Books, let me first congratulate you, because if you are reading this, you must be either a budding author or planning to write a novel in near future. Basically, ‘Writing A Book’ would be featured on your Bucket List somewhere.

But if not, you are still at the right place; because our Social Media Marketing Strategies for Books and Authors also extend to Blogs and other Literary Works.

Note to self

Irrespective of the genre of your book, Social Media Marketing for your Book is first and foremost for it to reach the best-sellers list.

But book publishing Industry has undergone many changes in recent times. Let’s discuss them in brief.

Rise of Self-Publishing in Book Industry

Self-publishing once dismissed as a vanity project, now seems to be the future of book publishing.

Traditional Publishing has very low royalty, especially for new authors, which ranges from 5% to 10%. Moreover, the control over publishing timelines shifts from the Author to the Editor.

Partnered Publishing is slightly better with 10% to 15% Royalty but has its own cons. Sales Figures effects Royalty percentage and it’s costly.

Amazon’s Kindle Direct Publishing (KDP) platform made Self Publishing popular in the US.

In India, many firms like Notion Press, Become Shakespeare, The Write Place, Cinnamon Teal provide Self-Publishing Services to first-time authors.

This trend got boosted in India when Amish Tripathi self-published his first book in Shiva Trilogy. He was rejected by 20 Publishers prior to his decision to self-publish.

1204teteCorrected

Although such self-publishing claim to make tailor-made marketing campaigns for your book promotions, but their customer’s reviews suggest strongly against this.

Thus, I suggest it’s wiser to hand over the reign of Social Media Marketing for your book in the hands of a Digital Marketing Expert.

I highly recommend Digital Proficio for this, not only because they have creative and dedicated team members but also because they have rich experience in promoting books through Social Media.

 

Social Media Marketing: Pre-Launch

Start with creating a website for the Author followed by a Facebook Page (as a Public Figure) and Twitter Account.

Social Media can also be used for doing Research regarding retail pricing of the book. If you feel uncertain about which book type to be select (Hardcover, Paperback, E-book) and what retail price to be finalised before the launch.

To finalise a retail price, create a Range of Facebook Adverts, with the same content but different price point. Post all of them together for a small time period and targeting your demographic audience.

Analyse and evaluate the adverts once they are completed. The advert that brought in the most amount of engagement is the price you should finalise as Retail Price.

Social Media Marketing: During Launch

During this period all your Social Media Accounts must be very active.

Launching a Teaser Video a few weeks before the launch date of the book is a new trend followed by post Authors. It’s mostly a short animated video giving snippets (small extracts) of the story. Promote the teaser video on all Social Media Channels. Creating a Special Hashtag proves as an added bonus for tracking the reach of the video.

Creating a Special Hashtag proves as an added bonus for tracking the reach of the video.

Lily Singh, famed Canadian YouTuber of Indian Origin, not only created a Hashtag for her First Book but also visited Indian and US cities for book promotion events.

Bawse

Posting some part of your book on-line, around the launch, is helpful for certain kinds of writing. Everyone loves a free sample.

Embed a Retweet button in the free chapter of the book that you post online. This helps to create an online community that appreciates your writing style and work.

A fun interactive competition, on Facebook, to get people excited about your book is also a good idea.

Social Media Marketing: After Book Launch

Instead of contacting Top Bloggers personally or through References to review your book it’s better to invite all bloggers collectively through a promotion. Send out promotions to Blogger Communities. Bloggers are the new press. Engage them and entice them with a couple of extra copies of your book for their Blog Reader

LIVE VIDEO: Conducting Live Videos is one of the latest trends in Social Media Marketing. Live Broadcast with Book Experts or Critics is engaging.

Creating an Online Event Invite for your Book Launch Event is mandatory and if possible post your book launch live on your Facebook Page. It’s already being done for Mobile Phone Launches these days, books should not lag behind.

If your book is nominated for any award or gets featured at a Literature Fest due to update your followers on Social Media.

Also if any discount is being offered by Amazon.com BooksBarnes And Noble on your book, share their post to update your followers.

Writing a book is an amazing experience; right from developing the plotline to signing books for your readers during a launch event.

Digital Proficio can handle all Social Media Marketing Needs for your book project.

Below are two examples of Social Media Marketing Posts our team had created for our book projects.

JaneRaeBook

This Post was for a book titled ’40 Days To Tantric Ecstasy’ by Author Jane Rae

UltimateGymBookThis post was for a book titled ‘The Ultimate Guide to joining a Gym’ by Author Jon Douglas Gallo.

Hiring us would not only boost your online engagement with readers but also result in conversions.

DP-Book-Blog-Cover

Keep Loving Books! And contact us if you want your book to switch from your Bucket List to the Best Seller List.

If you liked this Blog do like us on our FaceBook Page: Digital Proficio: Go Social

Blog content by Tushar Khurana (SMM Intern)

 

 

 

 

 

Engaging Employees in the Social Media Marketing of a brand

Engaging Employees in the Social Media Marketing of your Brand and make brand promotion of the products with all e-commerce platforms

Although 81 percent of marketers say influencer marketing is effective yet the rising price tag of roping in the big-name influencers for promoting your brand has made the companies venture out to new groups of online marketers, their employees.

One of the top E-commerce players in India, Flipkart seems to have plunged head first into Employee Advocacy for Social Media. They call their employees, Flipsters and have Separate Social Media Accounts dedicated to them titled, ‘Flipkart Stories’.

customlogo

For Example, a question posted on Quora was answered by a Former Vendor Manager at Flipkart with pictures of the Flipkart Main Office received an impressive 19800 upvotes. The question was regarding the coolest corporate office in Bangalore City. The employee answered in favour of Flipkart Main Office as the best corporate building

An answer on Quora voting for Flipkart Main Office as the coolest office in Bangalore City

Decathlon 

liveourlife_banner_2
Decathlon, a french sporting goods company, also makes their employees ‘Live the Brand’. From giving out newly launched products for trials to employees to taking sales team on adventure sports for annual meets. It also never uses models for its brandings. They are either imminent sportsperson or employees.

IBM 

ext

IBM – IBM does not have a corporate blog or twitter account. But they have around 52000 Internal Blogs that are being managed bu their employees.

IBM, which ranks 14th on Fortune 500 List truly believes that their employees, IBMers, are the voice of the company.

Nest-Away 

refer-friend

Nestaway, India’s fastest growing “Home Rental Network”, also encourages its team members to share its content on their social media profiles. I actually got to know about this startup, earlier when it had just started, through my friends facebook posts, who is an employee there.

Bahubali 2 Jewelry Collection Design Company 

Dolly Verma-Blog

Also, all the jewellery in the recent blockbuster Bahubali 2: The Conclusion, was handled by Amrapali Jewels based in Jaipur. A batchmate from my college, who graduated in Accessory Design, is a designer with the firm. And all her recent posts are related to the jewellery collection of Bahubali.

Thus, I would like to conclude that engaging your employees for promoting your Social Media content on their personal Social Media accounts is many benefits.

It ensures better engagements as posts shared by user accounts has 16 times better reach compared to brand accounts. Also, your employees feel more connected towards your company’s values.

Thank you for reading our blog, if you liked this blog on the latest trends in Social Media Marketing, please like us on @ www.facebook.com/DigitalProficio

Blog By – Tushar Khurana ( SMM Intern ) Digital Proficio 

Social Media Marketing for Fashion Brands

Fashion Marketing through Social Media

Different Social Media Platforms

Instagram can provide a ‘look book’, where small businesses promote unique gift ideas. And it’s an endless product catalog in people’s pockets, where advertisers are promoting their new styles and enabling people to discover and start shopping. A stream of continuous product advertisements and bombardment of daily website offers is NOT the ideal way to create a social media campaign for fashion brands. Brands should offer a Lifestyle instead of products.

Twitter is a conversation channel. It is not a simple broadcast channel and most definitely not a channel to spam people with sales, discounts and promos. It is a channel to develop a community around your brand. Follow other brands in your Niche. Also invest in video making for your brand. Go for brand awareness and infuse fun and entertainment in your videos. Create few Hash tags for your brand and particular collections. Play close attention on twitter mentions, they can help widen your Audience.

Tweet-IG uses

Mobile Applications: Myntra, a leading fashion portal in India, had converted to only mobile-based platform a few years back. Flipkart Mobile App is second in the list of ‘top mobile apps” in India. These trends show that consumers prefer mobile applications for following and purchasing fashion.

Promoting Fashion Shows through Social Media

When it comes to promoting major Fashion Events, social media also takes the forefront.
London Fashion Week and New York Fashion Week were actively promoted through Instagram Accounts. Fashion designers, event sponsors, and fashion bloggers further shared the event posts.

Capture

Capture2Both the New York Fashion Week (#NYFW2017) and London Fashion Week(#LFW2017) received numerous posts from their followers on Instagram.
Social Media Campaigns for such Fashion events should ideally be planned in 3 stages.

Pre-Launch
This phase focused on creating a buzz about the event, with respect to the theme of the event.
Online Contests can be posted on Facebook and Twitter, where free passes for the event can be the Prize. The followers can be asked to tweet their pictures highlighting the Event theme or Share their experience/story on Facebook, in respect to the theme.

Launch
Posts which are supported by the content curated for the Event are posted during this phase.
The Day That Went By- a concise version of each day of the event which highlights the best designers, showstopper moments etc.
Paparazzi Alert: – pictures of the film stars or other celebrities spotted at the event along with their thoughts about the collection.
Runway Looks- a stream of content which displays the best designs on the runway which are stirring the fashion experts.
Vines: – Back Stage few seconds videos of models during hair & make-up etc.

Post Launch: –

Sharing the product reviews posted by the Bloggers on their sites. Any online articles shared by lifestyle website about the Fashion Event must also be shared on the social media.

Merging Fashion Products with Popular Online Trends

Every artist who dreams of becoming a social media celebrity also dreams of having his own clothing line. Fashion brands also make it a point to involve celebrities in designing their collections.

Few such recent examples of fashion merged with trending topics are JoJo Bows and HiDesign Beauty and the Beast Collection.

  1. JoJo Siwa, aged 13, is an American social media star who has a whopping 3.7 million followers on YouTube and 5.2 million followers on the Instagram account. She has also recently launched collaboration with high street chain Claire’s Accessories, selling bows endorsed by her for £8-£10 (Rs.650 to Rs.800).JoJo
  2. Hidesign has just collaborated with Disney Studios to release a limited-edition handbag collection inspired by the movie, Beauty and the Beast. This collection is a combination of slings, totes, satchels and wallets in a color palette of red, blue, brown and white.BnBHiD

 

Innovative Social Media Campaign for a Fashion Brand

Fly RobeOnline Apparel Rental Service

flyrobe-logo-fb

Flyrobe offers high fashion brands and designer collections at affordable rental prices for 2-8 days with pan India delivery options.

It started its promotion on social media through a parody video with a popular Indian YouTube Channel.

They also shared customer stories on their website. Filled with customer experiences and reviews about Fly Robe. Few female celebrities almost shared their experiences with Flyrobe on the company’s website as well as Twitter and Instagram

They also started a fashion blog on their website and had a collaboration with the domestic travel company, OLA Cabs for generating more sales.

We would like to conclude by sharing some great tips to follow when beginning your fashion brand’s social media campaign:

  • Know Your Audience!
  • Know Your Brand’s Voice and Values
  • Know Your Platform!
  • Give ‘em What They Want!
  • Generate Exciting, Informative, and Relevant Content
  • Keep Product Selling to a Minimum
  • Waiting Lists Can Generate Brand Awareness & Interest!

Thank you for reading our blog, if this blog was helpful to you then please like us @ www.facebook.com/DigitalProficio

Blog By – Tushar Khurana ( SMM Intern ) Digital Proficio 

 

What good is an idea if it remains an idea so just Rethink, Redesign & Recreate Your Future!

 

Rethink, Redesign & Recreate, an Event was successfully organized by TEDx at Zellerbach Hall in Berkeley California and witnessed a footfall of more than 1700 people which does not including volunteers and our team of TEDx.

Whether you are a small business owner looking for some hacks to give a boost to your current business sales or an entrepreneur who excels in the art of lead generation and converting them in a lifetime connections.

They had an outstanding line-up of speakers and performers this year, and the talks were centered around this year’s core theme: Rethink, Redesign, Recreate.

“Life is  a journey with problems to solve, lessons to learn, but most of all experiences to enjoy. Let me introduce you that there are folks on this planet who are  excelling daily in innovation and with vision in their eyes ,and also motivating who are searching for a ray of hope in dark”

Guy Kawasaki, an American marketing specialist, author, and Silicon Valley venture capitalist motivational speakers said that its okay to have some crappiness in your product but vital part is one should be willing to move ahead of a cure within which most of the companies are already in, because from there a real innovation starts, as cornerstone of his talk was The Art of Innovation.

Carol Sanford the most effective speaker who has told the cornerstone of being a responsible entrepreneur is presenting yourself as anyone who is helping to bring a new business into the world and that business will create a better world.

Expert  Kare Anderson spoke on the power of mutuality and how to think about mutuality in work relationships. What do you do well and with whom and when do you not? That wonderful sweet spot of shared interests can be an inoculation and help us see things in a bizarre way.

Other speakers included Leslie Lang, Roberto Hernandez, Sarah Hillware, Dr. Alan Greene, Edward Miguel, Dutta Satadip, Ashley Stahl, Paul Rucker, Tim Shields, Beth Kanter, Marnie Webb, Brenda Chapman all these vocalist, speakers, authors, story artist, socialist, humanitarians even a Nobel prize (Randy Schekman) winner from all nook and corners of the world were present  at one stage to share their experience with all the eaves-dropper.

This summit was first time organized in Lucknow by The Indus Entrepreneurs i.e. – TIE Lucknow, an organization which Fosters Entrepreneurship Worldwide through its strong network of veteran and budding entrepreneurs.

“Nothing teaches us better than our own experience”, so when we came to know that this event will be organized at our very own native place i.e Lucknow, Mr.Shalabh Saxena, Director, and Founder of Digital Proficio, was there to attend this summit.

An interactive and thought provoking session at Lucknow was addressed by Mr. Ranil Nair, a motivational speaker, and corporate trainer. The major idea was to discuss challenges faced by big small business owners and to Rethink on their issues, redefine the strategy and recreate those ideas.

Entrepreneurs come across a saturation point in their lives when they need to reassess their path as they are looking to move ahead to the next level of their business growth. This 2 and a half hour session was a festive bonus for them .The idea was to draw their attention towards a well-known  fact that innovativeness and effectiveness go hand in hand and can do wonders for any business at any point, so you instead of getting hooked up to one kind of strategy you should keep reassessing your business goals time to time.

 

TIE Lucknow, keep up the good work !

Does It Matter What Time of Day I Post Content?

Does It Matter What Time of Day I Post Content?

Many businesses that are new on social media will surely come across one question while starting social media marketing for their business.

The question is what time of the day they should post content on social media so they could get maximum reach. Does that sounds familiar to you ??

Unfortunately there is no time of the day that works universally for every business, as each business is different. Factors such as geography, target demographics, business country, business hours, and target audience influence when posts are most effective.

In this case you should always try different timings in order to check what best time works for you and for your business.

For example if we talk about Facebook then you can check from insights page, this way you will be able to track you post reach and you will come across an idea like what is working for your business and what is not working.

The above image shows effective reach on Facebook and from here only you can review complete analytics of your post. This will give you an idea of time you should choose for attracting your target audience.

However, many marketers believe that posting content in evening and weekends is very effective in comparison to weekdays and morning time.

A recent research reveals day parts that are most effective for posting to multiple social platforms. Facebook users are most active from noon-1 pm on the weekend, 3 pm-4 pm on Wednesday and 1 pm-4 pm on Thursday and Friday.

Conversely, Twitter users are most active weekdays from noon- 3pm.

Pinterest users (mainly females active at night) visit the site between 2 am- 4 am and during the evening hours daily.

Thank you for reading our blog, if this blog was helpful to you then please like us @ www.facebook.com/DigitalProficio