New trends that E-commerce industry should abide by in 2019

New trends that E-commerce industry should abide by in 2019

The E-commerce industry in India is growing day by day and with time it’s only going to evolve more.

E-commerce business is flourishing because companies are going along with the new changing technology and are trying to meet the customer expectations.

You gain competitive advantage amongst your competitors by staying ahead with the evolving technology. As the technology progresses, search methods are also improving day by day.

ComScore has predicted that

  • 50% of all the searches will be voice driven by 2020,so it is important for the E-commerce companies should start making provision for the voice search.
  • 60% of the consumers now make purchases through digital channels.

The 1st factor that helps you stay ahead in the race, you need to make your presence on social media, if you are not selling on social media, you are lacking behind.

Optimize your message in such a manner that it is very appealing to your target audience, this is how you can make your marketing more effective. If your message does not read out what you are trying to say than your target audience will not be interested in your product or service. You need to reach out to your target audience where they spend most of the time and i.e. social media.

So the companies who do not have their presence on Social Media, they are losing one big opportunity. Social media platforms now have integrated buttons that direct the customers to the website so that they can make a purchase.

The most important part now for E-commerce companies will be Customer Experience. It  includes, Onsite user experience, Shipping and fulfillment, customer service, best of return process, trust safety and reliable handling data.

One more important factor that will boost the E-commerce is Personalization. Personalisation will give the essence of emotional touch to your customers. It is predicted by Gartner there will be a 15% boost in profit by 2020 who ever adopts for personalisation.

The E-commerce companies who will push themselves beyond the industry boundaries will stay ahead of all its competitors. Earlier nobody gave attention to customer experience, it was just like an optional paper in the exam which would help you increase your percentage so that you could stay ahead of your fellow class competitors.

But in 2019 and ahead the E-commerce companies need to raise their standards.

Another factor that will play a bigger role for ecommerce is building a community of fans and followers so that they can purchase from you via Omnichannel experience. Though the community building is not the new thing, but in 2019 it will help the companies increase their sales.

Your fans are only built if you position yourself better than your competitors, it’s about giving quality and engaging content to your customers, which will help you to make more sell for your products.

E-commerce companies need to be regular with its posts, content and even video on social media platforms. Keep updating your customers with entertaining blogs and useful newsletters. You can even engage with your fans by inviting them to a pop-up store and have a face to face conversation.one more important factor grabbing the industry eye is the influencer marketing, so getting involved with one of the influencer in the industry will help you increase your engagement. Through omni channel it will help the customers to buy from anywhere, return anywhere and deliver anywhere.

Why Vernacular Content is important for digital marketing

The world is very diverse with different and unique languages. Alone in India, there are more than 234 million homegrown speakers, that are on the Internet. Like any other medium, Digital Marketing also needs to tap this segment for better brand reach. English has been the more accepted language for content, but as per the current change, Indian language users are inclined towards taking information from internet. At present the information comprises of  news and entertainment. As per the recent scenario in next few years, 9 out of 10 users will look for content in one of the Indian languages.

As per the research the vernacular consuming content user in India is to grow over 540 million by 2021. 60% of these users find  the lack of availability of relevant content because of this it’s a hurdle for them to adapt to online services.

The marketers should grab this opportunity to explore this segment. The main objective of every digital marketer is to spread brand awareness or get conversions for their campaign. From these two whatever the objective it may be, the important part is to reach maximum people, because of the unavailability of vernacular content the possible customers are untapped.

The demand for vernacular content is credited to the reality that it’s simple and can be accessible to more people. Nowadays, more people use smart phones, so it’s important to have mobile – friendly content. Not only news and entertainment, vernacular content is taking place into payment platforms and e-commerce websites as well. It is important for the marketers to plan their campaigns, keeping in mind the vernacular content customers.

It depends on the marketers how they grab the opportunity to grow the digital arena.88% of the internet users react to the ads in their local languages replacing English.

One e.g. for vernacular content is WhatsApp, accepted the shift by letting 200 million monthly users in India to change the language within the App.

It’s time for the marketers to change, to change from English holding Content that many Indians don’t understand. Delivering content in English may be easier and faster than any other local language, it may be worth because of the huge customer base it has.

Vernacular users area which remains to be untapped. If marketers focus on the regional content, Internet will grow in India by 24%. This is the best time for the marketers to plunge into this segment.

Why Content Marketing??

Content will play a significant role in present and future of digital marketing.

It is the process of developing and sharing relevant, valuable, and engaging communication with your target audience for gaining new customers or bringing business from the existing customers.

Content marketing attracts and retain customers by regularly creating and curating relevant  content with the intention of changing or increasing consumer behaviour.

The relationship of content marketing and social media marketing is like brown rice and white rice. They are made with same process and the effect is same. a special recipe is required to bring  content marketing and social media marketing together to create something inspiring delight. It ensures social media marketing and content marketing work together.

Statistics that show Content will remain forever:-

  1. CMI or Content Marketing Institute has revealed that 86% of the B2C marketers think content marketing is the key Strategy.
  • Many marketers don’t know how to use Content Marketing, as per CMI 63% Business don’t have a documented Content Strategy.
  • As per the Research by Zazzle Media, 60% of the people find it hard to produce Content consistently.
  • 65% find it hard to produce engaging Content.
  • CMI’S Digital Marketing Stats shows that 72% of the Marketers say Content Marketing helps in increasing Engagement.
  • 53% of the marketers use blog as the key for content marketing strategy.
  • It is found that 95% of the people only look at the 1st page of the search results, so Content has to be optimized in order to be at page 1 of Google.
  • For effective Content Marketing strategy, 72% of B2B and 76% of B2C marketers use video content.
  • Ciscosays, by 2021, 82% of the internet traffic will come through videocontent.
  • As compare to desktop more searches are now happening on Mobile, 52% of all the web traffic will be on Mobile, so use of mobile content needs to be stronger.

Advantages of Content Marketing

  1. Helps in brand awareness:

Some consumers may be perfect fit for your brands and services but they might not be aware of the brand. By creating useful content which is valuable for your target audience,it will increase the brand awareness and allow them to engage with your product.

  • Quality content will help you build and encourage stronger customer relationship

If you want to uplift your repeat business with customers,  than its very important to nurture your current customer relationship. The best way to do this is to update them with quality engaging content which may be through email marketing content or educate them on important topics.

  • Position your business as an industry expert by using quality content:

Consumers look up to thought leaders for relevant information which helps them to understand their needs and challenges, so by creating good content which is valuable for others  you can start to position your business as industry thought leaders where others can look up to.

  • Contents are Shareable

Your content is shared when your consumers forward your email marketing messages to your colleague or they share your social media posts with their friends. This is the best way to increase visibility in the market.

Any industry, any company of any size can benefit from content marketing in order to reach and engage with your audience.

Content is very important for businesses in today’s digital era. The fact today is that only 9% of the B2B marketers believe that content marketing is effective.

Influencer Marketing is the New Word of Mouth

Influencer Marketing is the method of promoting your product, services, and campaign, by collaborating with an influential person on Social Media. These Influential people have an influence on others. By regularly engaging with the audience, building trust factors by conveying relevant information and reviews on a specific product or service.

This method of online marketing is almost like a celebrity endorsement. But in with the increasing trends of Digital Marketing, regular content creators with relevant audiences can often offer more value to brands.

As reported by eMarketer, a survey from WhoSay found that 70 percent of U.S. agency and brand marketers agreed that influencer marketing budgets would increase in 2018. And 89 percent said influencer marketing can positively impact how people feel about a brand.

As social media channels become integrated part of our lives, a different marketing concept came into existence. influencer marketing.

People are trusting in their favorite Instagram models, personalities on Twitter and YouTube stars for advice and recommendations on purchasing decisions in reference to the latest trends and reviews on a product or service.

The right influencer is the person who can reach your target audience, can build trust, and drive engagement. Create original, engaging content that is directly linked to their own brand (instead of following an advertising style provided by a brand).

Social media has given an opportunity for normal people to build their own brand through effective content and engagement. These upcoming influencers are more relatable than traditional celebrities. Because more people are joining social media networks every day, so companies are leveraging these platforms for marketing.

To find the right influencer for your brand these 3 Rs you will need to be considered.

Relevance: The influencer is sharing content and has an audience that is relevant to according to your product and service.

Reach: The value that you brings to your business by the influencer will depend on the number of reaches through the influencer’s follower you could potentially get.

Resonance: The level of engagement the influencer can create with an audience that’s relevant to your brand. A smaller follower count can be very powerful if it’s a niche area and the potential influencer has a dedicated and engaged following.

 

Here Are some facts that motivate you as a marketer to utilize this new way of marketing.

1) More than 60% of the teenagers trust influencers more than traditional celebrities.

2) 80% of Women refer to Social Media to get Purchasing Advice

3) Consumers Depend on Influencer Recommendations increasing day by day

4) Influencer Marketing Is the Fastest-Growing method to acquire customers online.

5) More than 50% of companies in the Fashion and Beauty Industry Engage in Influencer Marketing

6) Influencer Marketing has overtaking Print Marketing

7) Facebook Is the Most Influential Social Media Network

8) 74% of People Trust Social Networks to get guidance in Purchasing Decisions

9) Twitter Users Made a Purchase Based on a Tweet and after analyzing all the reviews and trolls.

Digital Marketing and Artificial Intelligence

artificial intelligence is revolutionizing digital marketing by improving the user experience and enhancing existing aspects of content marketing.

Artificial intelligence is revolutionizing all industries one by one like a wildfire. The next target is Digital marketing which is already in a dynamically evolving phase.

“By far, the greatest danger of AI is that people conclude too early that they understand it.”

What exactly is AI?

Artificial intelligence is an umbrella term that includes a wide range of more or less matured technologies which simulates functions of a human brain. This family includes machine learning, deep learning, natural language processing and generation, linked data and many other fields of computer science.

But the question is ”How can AI help already existing aspects of digital marketing?”  Well, all thanks to social media outreach and the tons of data that technology users leave behind every moment during internet surfing.

Relationship: AI and Digital marketing

Recent years have witnessed considerable confidence amongst marketers with regards to AI and its applications. This is probably because of more and more sectors reaping significant benefits from this. How can we miss out on Tesla’s self-driving cars, the sarcastic Siri and not talk about how Google’s AI can learn video games in mere hours (exciting! Isn’t it?).

AI is not limited to big data, internet of things or machine learning. It can tremendously boost digital marketing with below mentioned potential areas:-

Revolutionizing user experience

The customer is the king of any business and content is king of a marketer.

Aligning your “content marketing strategy” can be groundbreaking.
Chatbots-Multi dimensional communication systems with sensory abilities such as touch and voice would personalize customer experience as they receive the impression of talking to a real person.

Augmented reality with this, customers can see and feel the product before its actual purchase. This will help marketers have an actual idea of relevant audience beforehand.

Predictive marketing

User browsing data is collected for AI analysis and reveals information like user behavior, needs, and possible future actions. Based on this, marketers can supply Relevant Information and services to customers by creating targeted campaigns. This predictive campaigns can reduce customer research on product/service and make decision making easier (So, both marketers and customers are happy!).

Content marketing: Writing and editing with AI

Intelligent technologies can easily automate content discovery, reading, writing, SEO, content distribution, data analysis and much more.

Below mentioned are popularly used AI tools:-

  1. Acrolinks:-Its intelligence is focussed on maintaining internal coherence between diverse documents in terms of language, the tone of voice.
  2. Grammarly:- One of the most popular AIs in the market, it quickly proofreads on your content as it acts as a text editor and can easily be integrated with other tools.
  3. Wordlist:- Specifically designed for WordPress, this intelligence translates your article into metadata that machines can understand. This can then be used by chatbots, digital assistants.
  4. Crystal:- It monitors stats from different channels and media(including your website too) for performance analysis. It makes publishing new content easy and automates campaign management.
  5. Quill engage:-It allows you to turn data into contextual interpretations and suggest marketers the next action towards their goals. (isn’t data analysis the thing that machines do best?) 

Maximize ROI by image recognition

Social media is built on visual content (We all like pictures more than text). AI can understand consumer pattern and behavior with these visuals and draw a conclusion by comparing social media images to large image library (Big tasks if we had to do it!).

Marketing is a game of perception. AI gives you the correct angle.