On-Job Training

 

   Digital Marketing On-Job Training

 

       1. SOCIAL MEDIA MARKETING (SMM)

                   • Social Media Introduction
                   • Scope & Importance Of Social Media

                   Facebook Overview
                   • Facebook Marketing
                   • Business Page Creation
                   • Facebook Groups for the relevant audience

                   Facebook Paid Ads
                   • Facebook Business Manager
                   • How does Facebook Advertising Work?
                   • Facebook Ad Campaign Objectives
                   • Facebook Ad Targeting
                   • Facebook Retargeting
                   • All the matrices to analyze the results
                   • Reporting & Analysis

                    Instagram Ads
                   • Influencer Marketing on Instagram
                   • Analytics & Measurement
                   • Importance of hashtags

                    LinkedIn as a Marketing Platform
                   • Creating Strong profiles on LinkedIn
                   • How to Post Jobs on LinkedIn
                   • How to create Groups on LinkedIn
                   • LinkedIn for Personal Branding
                   • LinkedIn Company Pages
                   • LinkedIn Advanced Search
                   • LinkedIn Premium
                   • LinkedIn Ads
                   • LinkedIn Retargeting

                   Twitter
                  • Twitter Profile Optimization
                  • Using Hashtags
                  • Increasing Followers
                  • What are Re-tweet and Mention?

                   Twitter Ads
                   • Twitter Retargeting
                  • Twitter Analytics
                  • Twitter Tools – Crowdfire, Tweriod, Hashtagify,
                  • Ritetag, TweetReach & TweetArchivist

                  Google Plus
                  • Creating and Optimizing Google Plus Profile
                  • Circle Management & Communities
                  • Turn Your Profile into a 24/7 Digital Business Card
                  • Create Your Google+ Business Page

                  Other Important tasks like:
                  • Know how to share links, images, videos and create polls.
                  • Find, Connect, and Engage with your exact target audience.
                  • Reporting & Analysis

                  YouTube
                 • YouTube Channels &Features
                 • How to upload videos

                  Pinterest     
                 • Introduction to Pinterest
                 • Features of Pinterest
                 • Pinterest Analytics
                 • Social media tools: Buffer, Hootsuite, canvas, HubSpot, spout

                  Introduction to SEO
                  1. How Search Engines Works
                  2. Indexing & Crawling Basics
                  3. Optimizing Crawl Budget

  

 

 

 

                    • Organic Search vs. Paid Search Results
                    • Anatomy of a Search Result (Search Snippet)
                    • What is On-page SEO (Content,Architecture, HTML)
                    • What is Off-page SEO / Link Building (Social, Content-based, PR)
                    • Keyword Planner
                    • Finding Seed Keywords: Mind Map for Keyword Research
                    • Keyword Research Process – Identify

                     On page SEO
                    • HTML Tags for SEO: Title, H1, META Tags,
                    • The title, H1, Meta Description, Keyword Usage
                    • Crawling: XML, HTML Sitemaps, Robots.txt
                    • Content Clusters (Creating SEO-based content)
                    • Negative on-page to avoid
                    • URL Architecture
                    • Page Speed Analysis (GTMetrix / YSlow /
                    • Google Page Speed Insights)
                    • 301 Redirects
                    • Mobile Websites: Responsive, Adaptive,
                    • Optimizing for Voice Search
                    • What is Schema & Why is it relevant to SEO.
                    1: Schema Types – Micro, JSON-LD
                    2: How Schema shows up in SERPs

                     Off page SEO
                    • What is Link Building
                    • Link Building Tactics
                    • Manual Link Building Process
                    • Link Building Metrics
                    • Quora
                    • YouTube Video SEO
                    • Slideshare, Scribd and other social channels for SEO
                    • What is Local SEO, Pigeon Update
                    • Google My Business, Bing Places
                    • Local Pages on your website
                    • Local listings / citations

                     SEO Audit, Tools, Measurement
                    • What are SEO Audits.
                    • Different Types of SEO Audits.
                    • Complete SEO Audit with Checklist – Screaming
                    • Frog SEO Spider, SEMRush Backlink Audit, Page
                    • Speed Audit with GTMetrix / Google Page Speed
                    • Insights, Mobile Site Audit
                    • Google Search Console
                    • Algorithm Updates
                   • History of Google Algorithms
                   • Panda, Penguin, Pigeon, Caffeine updates
                   • RankBrain and the Future of SEO

           3: Email Marketing

            • Understanding & Benefits of Email Marketing
            • Permission Marketing & Spamming
            • Designing an Effective Email Campaign
            • Email Marketing Tools
            • Email Guidelines(CanSpam)
            •  How to Increase Open & Click through rates
            • Tracking Email Marketing Reports
            • Blog Email Automation
            • Subscription Email Automation
            • ECommerce Automation
            • Creating Signup form for website

         4: Google Analytics

 

            • Getting Started With Google Analytics
            • How Google Analytics Works?
            • Accounts, Profiles and Users Navigation
            • Google Analytics
            • Basic Metrics
            • The Main Sections of Google Analytics Reports
            • -Traffic Sources
            • -Direct, Referring, and Search Traffic
            • -Campaigns
            • -Ad Words, Ad Sense

          5: Google Adwords

            • What is PPC?
            • How PPC differs from SEO?
            • Understanding Advertising Goals
            • What is Google Adwords?
            • Account Creation
            • How to do targeting and micro-targeting.

          What is Search Marketing?

          • Types of Ads
          • Do’s &Don’t’s of Ads
          • Keyword Match Types
          • Remarketing
          • Bid Strategies
          • DKI (Dynamic Keyword Insertion)
          • Countdown Ads
          • Bid Adjustment
          • Ad Extensions

               What is Display Marketing?

 

                • Remarketing
                • CPM Vs CPC
                • Branding With Display Marketing
                •  Type Of Ads
                • Creation Of Banner Ads

 

 

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