On-Job Training

   Digital Marketing On-Job Training

       1. SOCIAL MEDIA MARKETING (SMM)

                   • Social Media Introduction
• Scope & Importance Of Social Media
                   Facebook Overview
• Facebook Marketing
• Business Page Creation
• Facebook Groups for the relevant audience
                   Facebook Paid Ads
• Facebook Business Manager
• How does Facebook Advertising Work?
• Facebook Ad Campaign Objectives
• Facebook Ad Targeting
• Facebook Retargeting
• All the matrices to analyze the results
• Reporting & Analysis

                    Instagram Ads
• Influencer Marketing on Instagram
• Analytics & Measurement
• Importance of hashtags
LinkedIn as a Marketing Platform
• Creating Strong profiles on LinkedIn
• How to Post Jobs on LinkedIn
• How to create Groups on LinkedIn
• LinkedIn for Personal Branding
• LinkedIn Company Pages
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads
• LinkedIn Retargeting
        Twitter
• Twitter Profile Optimization
• Using Hashtags
• Increasing Followers
• What are Re-tweet and Mention?
Twitter Ads
• Twitter Retargeting
• Twitter Analytics
• Twitter Tools – Crowdfire, Tweriod, Hashtagify,
• Ritetag, TweetReach & TweetArchivist
Google Plus
• Creating and Optimizing Google Plus Profile
• Circle Management & Communities
• Turn Your Profile into a 24/7 Digital Business Card
• Create Your Google+ Business Page
Other Important tasks like:
• Know how to share links, images, videos and create polls.
• Find, Connect, and Engage with your exact target audience.
• Reporting & Analysis
YouTube
• YouTube Channels &Features
• How to upload videos
        Pinterest     
• Introduction to Pinterest
• Features of Pinterest
• Pinterest Analytics
• Social media tools: Buffer, Hootsuite, canvas, HubSpot, spout social, TweetDeck, pin interest, bots, and other tools.
Introduction to SEO
1. How Search Engines Works
2. Indexing & Crawling Basics
3. Optimizing Crawl Budget

  

                     • Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content,Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Keyword Planner
• Finding Seed Keywords: Mind Map for Keyword Research
• Keyword Research Process – Identify
On page SEO
• HTML Tags for SEO: Title, H1, META Tags,
• The title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps, Robots.txt
• Content Clusters (Creating SEO-based content)
• Negative on-page to avoid
• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow /
• Google Page Speed Insights)
• 301 Redirects
• Mobile Websites: Responsive, Adaptive,
• Optimizing for Voice Search
• What is Schema & Why is it relevant to SEO.
1: Schema Types – Micro, JSON-LD
2: How Schema shows up in SERPs
Off page SEO
• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics
• Quora
• YouTube Video SEO
• Slideshare, Scribd and other social channels for SEO
• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local listings / citations
SEO Audit, Tools, Measurement
• What are SEO Audits.
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist – Screaming
• Frog SEO Spider, SEMRush Backlink Audit, Page
• Speed Audit with GTMetrix / Google Page Speed
• Insights, Mobile Site Audit
• Google Search Console
• Algorithm Updates
• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

           3: Email Marketing

           • Understanding & Benefits of Email Marketing
• Permission Marketing & Spamming
• Designing an Effective Email Campaign
• Email Marketing Tools
• Email Guidelines(CanSpam)
• How to Increase Open & Click through rates
• Tracking Email Marketing Reports
• Blog Email Automation
• Subscription Email Automation
• ECommerce Automation
• Creating Signup form for website

         4: Google Analytics

           • Getting Started With Google Analytics
• How Google Analytics Works?
• Accounts, Profiles and Users Navigation
• Google Analytics
• Basic Metrics
• The Main Sections of Google Analytics Reports
• -Traffic Sources
• -Direct, Referring, and Search Traffic
• -Campaigns
• -Ad Words, Ad Sense

          5: Google Adwords

            • What is PPC?
• How PPC differs from SEO?
• Understanding Advertising Goals
• What is Google Adwords?
• Account Creation
• How to do targeting and micro-targeting.

          What is Search Marketing?

          • Types of Ads
• Do’s &Don’t’s of Ads
• Keyword Match Types
• Remarketing
• Bid Strategies
• DKI (Dynamic Keyword Insertion)
• Countdown Ads
• Bid Adjustment
• Ad Extensions

               What is Display Marketing?

                 • Remarketing
• CPM Vs CPC
• Branding With Display Marketing
• Type Of Ads
• Creation Of Banner Ads

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