On-Job Training

 

   Digital Marketing On-Job Training

                Training Duration: 100 hours (25 for theory and 75 for practicals a working with foreign clients).

       1. SOCIAL MEDIA MARKETING (SMM)

                   • Social Media Introduction
                   • Scope & Importance Of Social Media
                   Facebook Overview
                   • Facebook Marketing
                   • Business Page Creation
                   • Facebook Groups for the relevant audience
                   Facebook Paid Ads
                   • Facebook Business Manager
                   • How does Facebook Advertising Work?
                   • Facebook Ad Campaign Objectives
                   • Facebook Ad Targeting
                   • Facebook Retargeting
                   • All the matrices to analyze the results
                   • Reporting & Analysis

                    Instagram Ads
                   • Influencer Marketing on Instagram
                   • Analytics & Measurement
                   • Importance of hashtags
                   LinkedIn as a Marketing Platform
                   • Creating Strong profiles on LinkedIn
                   • How to Post Jobs on LinkedIn
                   • How to create Groups on LinkedIn
                   • LinkedIn for Personal Branding
                   • LinkedIn Company Pages
                   • LinkedIn Advanced Search
                   • LinkedIn Premium
                   • LinkedIn Ads
                   • LinkedIn Retargeting
                   Twitter
                   • Twitter Profile Optimization
                   • Using Hashtags
                   • Increasing Followers
                   • What are Re-tweet and Mention?
                   Twitter Ads
                    • Twitter Retargeting
                    • Twitter Analytics
                    • Twitter Tools – Crowdfire, Tweriod, Hashtagify,
                    • Ritetag, TweetReach & TweetArchivist
                    Google Plus
                    • Creating and Optimizing Google Plus Profile
                    • Circle Management & Communities
                    • Turn Your Profile into a 24/7 Digital Business Card
                    • Create Your Google+ Business Page
                    Other Important tasks like:
                    • Know how to share links, images, videos and create polls.
                    • Find, Connect, and Engage with your exact target audience.
                    • Reporting & Analysis
                   YouTube
                    • YouTube Channels &Features
                    • How to upload videos
                   Pinterest            
                   • Introduction to Pinterest
                   • Features of Pinterest
                   • Pinterest Analytics
                   • Social media tools: Buffer, Hootsuite, canvas, HubSpot, spout social, TweetDeck, pin interest, bots, and other tools.
                   Introduction to SEO
                  1. How Search Engines Works
                  2. Indexing & Crawling Basics
                  3. Optimizing Crawl Budget

  

 

 

                     • Organic Search vs. Paid Search Results
                     • Anatomy of a Search Result (Search Snippet)
                     • What is On-page SEO (Content,Architecture, HTML)
                     • What is Off-page SEO / Link Building (Social, Content-based, PR)
                     • Keyword Planner
                     • Finding Seed Keywords: Mind Map for Keyword Research
                     • Keyword Research Process – Identify
                        On page SEO
                      • HTML Tags for SEO: Title, H1, META Tags,
                      • The title, H1, Meta Description, Keyword Usage
                      • Crawling: XML, HTML Sitemaps, Robots.txt
                      • Content Clusters (Creating SEO-based content)
                      • Negative on-page to avoid
                      • URL Architecture
                      • Page Speed Analysis (GTMetrix / YSlow /
                      • Google Page Speed Insights)
                      • 301 Redirects
                      • Mobile Websites: Responsive, Adaptive,
                      • Optimizing for Voice Search
                      • What is Schema & Why is it relevant to SEO.
                       1: Schema Types – Micro, JSON-LD
                       2: How Schema shows up in SERPs
                          Off page SEO
                      • What is Link Building
                      • Link Building Tactics
                      • Manual Link Building Process
                      • Link Building Metrics
                      • Quora
                      • YouTube Video SEO
                      • Slideshare, Scribd and other social channels for SEO
                      • What is Local SEO, Pigeon Update
                      • Google My Business, Bing Places
                      • Local Pages on your website
                      • Local listings / citations
                        SEO Audit, Tools, Measurement
                      • What are SEO Audits.
                      • Different Types of SEO Audits.
                      • Complete SEO Audit with Checklist – Screaming
                      • Frog SEO Spider, SEMRush Backlink Audit, Page
                      • Speed Audit with GTMetrix / Google Page Speed
                      • Insights, Mobile Site Audit
                      • Google Search Console
                      • Algorithm Updates
                      • History of Google Algorithms
                      • Panda, Penguin, Pigeon, Caffeine updates
                      • RankBrain and the Future of SEO         

           3: Email Marketing

           • Understanding & Benefits of Email Marketing
           • Permission Marketing & Spamming
           • Designing an Effective Email Campaign
           • Email Marketing Tools
           • Email Guidelines(CanSpam)
           • How to Increase Open & Click through rates
           • Tracking Email Marketing Reports
           • Blog Email Automation
           • Subscription Email Automation
           • ECommerce Automation
           • Creating Signup form for website

         4: Google Analytics

 

           • Getting Started With Google Analytics
           • How Google Analytics Works?
           • Accounts, Profiles and Users Navigation
           • Google Analytics
           • Basic Metrics
           • The Main Sections of Google Analytics Reports
           • -Traffic Sources
           • -Direct, Referring, and Search Traffic
           • -Campaigns
          • -Ad Words, Ad Sense

          5: Google Adwords

            • What is PPC?
            • How PPC differs from SEO?
            • Understanding Advertising Goals
            • What is Google Adwords?
            • Account Creation
            • How to do targeting and micro-targeting.

          What is Search Marketing?

          • Types of Ads
          • Do’s &Don’t’s of Ads
          • Keyword Match Types
          • Remarketing
          • Bid Strategies
          • DKI (Dynamic Keyword Insertion)
          • Countdown Ads
          • Bid Adjustment
          • Ad Extensions

               What is Display Marketing?

 

                 • Remarketing
                 • CPM Vs CPC
                 • Branding With Display Marketing
                 • Type Of Ads
                 • Creation Of Banner Ads

 

 

 

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