What’s the ROI of Digital Media Marketing and Advertising?

What’s the ROI of Digital Media Marketing and Advertising?

Business is all about solving people’s problems –At a Profit

Investing something in a project is all about the amount of return we will get at the end of a project! No organization can survive without earning adequate amount of return on their investment. Receiving advice is not enough, you must know how to make the profit from it. Digital proficio offers you best services in the Digital world.

ROI of digital media marketing / What is the ROI of advertising?

It’s a profitability measure that evaluates the performance of a business by dividing net profit by net worth. Return on investment, or ROI, is the most common profitability ratio. Getting return from

ROI is typically the most important measurement for advertisers because it shows the real effect that AdWords has on your business. While it’s helpful to know the number of clicks and impressions you get, it’s even better to know how your ads are contributing to the success of your business.


Let’s assume that you are producing a product that costs $100 to produce, and sells for $200. You sell 6 of these products as a result of advertising them through AdWords. Your total sales are $1200, and your AdWords costs are $200. Your ROI is ($1200-($600+$200))/($600+$200), or 50%.

How we measure ROI in digital terms.

Here we will explain how to measure ROI, conversion tracking or Google Analytics are the two ways which tell us that whether we are getting our money’s worth from all the marketing campaigns. And if we are not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns.

In the digital era of getting things done, earning money from investing is much easier than in hard terms.

Socially connected is the key of success in this social world.

“Connect to the social world with #DP”

Top Social Media Marketing Trends That Will Dominate 2018



 If you won’t be able to plan well, you will lack everything in the next step. Usually, we underestimate the future uncertainties, this is the point where we lack.

In social media marketing, we must think- How do you plan on reaching your target audience, who will be socializing with each other, next year?

We tend to think of next year as ending more or less the same as this year (with the exception of any personal plans you might have). But changes are the necessity and being flexible to adopt them is the key to sustain the world of digital media.

As the world of social media marketing changes quickly, it’s important to stay up to date on trends in the industry so that you can create the most successful engagement strategy possible. That’s because our favorite social media apps tend to roll out updates on a nearly constant basis, changing slightly but frequently; we don’t always recognize how the social media landscape around us evolves. But it is evolving, constantly, and in 2018, there are going to be a handful of highly important trends dictating how that evolution unfolds.

Marketers are struggling to close the trust gap

During the last decade, the philosophical ideas of influence and trust, and its practice within marketing has shifted and continues to morph rapidly due to ever-changing Digital platforms. The content that consumers trust today is content that’s created by consumers like them, while trust in corporations, financial institutions, and the government is at an all-time low. 

. Here are 7 trends in social media marketing that will dominate in 2018.

  1. Local and personal experiences will sharply increase in popularity.
  2. Brand fatigue will force changes to the current social media formula.
  3. Ad growth will accelerate.
  4. Gamification will extend to social media apps
  5. Privacy and open source will take precedence.
  6. Live streaming will continue its explosive rise in popularity.
  7. Augmented reality will finally take off.

What does a Digital Marketing Company do anyways?

Creating a page on Facebook is not enough, one must know about how to operate the online platforms to increase the reach of the post and who is our target audience.

Now a day’s Outsourcing is the best way to get your work done at a minimum cost, all the companies are outsourcing their work of digital marketing to the agencies in order to get their work done at a minimum cost.

To match the desired level which you thought for your organization,  you must adopt the changes which are occurring around you! Opt for Digital proficio.


Marketing is a Contest

For people’s Attention

As a whole, the primary goal of a digital proficio a marketing agency do these 3 things for your company:

  • Increase your online presence.
  • Integrate your online profiles and platforms.
  • Perform market research.

Even if you and your organization are able to complete a lot of your marketing strategies and tactics in-house, but still we digital proficio a marketing company are always the first one to know that what is the most cutting-edge, current, and effective ways to promote your business online are.

The function they perform for you are as follows-

While you may not require all of these from an outside company—or all of these for your business, they include functions such as:

  • Website Design
  • Website Optimization
  • Content Optimization
  • Content Creation
  • App Development
  • Search Engine Marketing
  • Social Media Marketing
  • Mobile Marketing and Integration
  • Placement of Online Ads
  • Cross-Platform Marketing
  • Email Marketing
  • Online Branding
  • Reporting The ROI of Digital Strategies and Tactics


You absolutely can do some of your digital marketing in-house, but if you want expertise in Digital marketing with minimum cost.



Social Media…. Should You drop Your Other Advertising (no)?

“Great advertising makes good food taste better. It makes the car run better. It changes the perception of everything” – George Lois


With an increase of  387,570,000 in the PPC of United States people, this reflects a great boom in the purchasing power of the residents than of last year. The More you advertise, the more you get and we advice you the same as well.

Advertising is at the front of delivering the proper message to customers and prospective customers, and not everyone is connected to social platforms. Although the best advertising is being done by the satisfied customer by your services/product it’s not an ideal idea to drop other advertising!


Psychology is as much important as sociology is in today’s world…

Harry Hollingworth was a psychologist who researched to find about the effective advertising in terms of psychology and provide the useful content us to understand as follows-

1) attract a consumer’s attention,

2) focus the attention on the message,

 3) make the consumer remember the message

 4) cause the consumer to take the desired action and

5)  provide the sense of belongings

Once people become consciously aware of a particular advertisement, they need to store the message in their memories long enough to provoke a purchase.

We care about our customers that’s why always convey the truth!

All the other marketing sources except social platforms serve as an important factor to influence just like social media do.


  • Outdoor – billboards
  • Print – Newspaper, Magazines, Pamphlets, or Trade journals.
  • Television – Virtual advertisements, Infomercial
  • Radio- Air transmission of information

All these medium trigger multiple senses of the viewer of the advertisement, and triggering them is all about getting them engaged in your product.

“starting a business and not doing marketing is just like opening it and not telling anyone about it

How Relevant are Hashtags Really

Chris Messina, The first person who organized tweets using the pound sign on August 23, 2007, and proposed that Twitter users to use a hashtag (#) to create “groups”.


Here is his most famous, first-ever tweet using a hashtag(#):


You can see a word containing a waffle-like symbol with it, this symbol is popularly known as Hashtag(#).  It helps to identify a keyword or topic of interest and facilitate a search for it.

All those who ever used a hashtag which you used will come under a category and all the pictures/people/post will be shown in a single click consisting the same Hashtag.

Who hates waffle, just like that who hates Hashtags?

Probably NO one! Providing a highlight about the topic you are having the interest is a cool idea.

 It highlights everything from political movements to breaking news stories, but the frequency of their use is often tied to popular culture. The story is quite interesting that from an invention to a habit of using hostage, the way was quite long which hashtag has traveled.   The hashtag is indexed by the social network and becomes searchable/discoverable by other users.

It won’t be wrong if we say that almost every post contains a hashtag on Twitter, because yes it is true! Even we digital Proficio, provide hastage to make you find us easily.

Other Names of the sign(#)

  • The pound sign
  • The number sign
  • The hashtag
  • The octothorpe

Most Twitted Hashtag tradition

Ever think about the most twitted hashtag ever? Yes there is a one hashtag which is mostly used by people across the World.

 It’s #FF means #FridayFeeling. But, let’s be honest, what people really want out of Twitter in the end is followers. And #FF really shows just that. Follow Friday is the most popular tradition.

Follow Friday is the most popular tradition around 539 million mentions.