Why Vernacular Content writing is important for content writing agency

Why Vernacular Content writing is important for content writing agency

The world is very diverse with different and unique languages. Alone in India, there are more than 234 million homegrown speakers, that are on the Internet. Like any other medium, Digital marketing services india also needs to tap this segment for better brand reach. English has been the more accepted language for content, but as per the current change, Indian language users are inclined towards taking information from internet. At present the information comprises of  news and entertainment. As per the recent scenario in next few years, 9 out of 10 users will look for content in one of the Indian languages.

As per the research the vernacular consuming content user in India is to grow over 540 million by 2021. 60% of these users find  the lack of availability of relevant content because of this it’s a hurdle for them to adapt to online services.

The marketers should grab this opportunity to explore this segment. The main objective of every Digital marketing company in india is to spread brand awareness or get conversions for their campaign. From these two whatever the objective it may be, the important part is to reach maximum people, because of the unavailability of vernacular content the possible customers are untapped.

The demand for vernacular content is credited to the reality that it’s simple and can be accessible to more people. Nowadays, more people use smart phones, so it’s important to have mobile – friendly content. Not only news and entertainment, vernacular content is taking place into payment platforms and e-commerce websites as well. It is important for the marketers to plan their campaigns, keeping in mind the vernacular content customers.

It depends on the marketers how they grab the opportunity to grow the digital arena.88% of the internet users react to the ads in their local languages replacing English.

One e.g. for vernacular content is WhatsApp, accepted the shift by letting 200 million monthly users in India to change the language within the App.

It’s time for the marketers to change, to change from English holding Content that many Indians don’t understand. Delivering content in English may be easier and faster than any other local language, it may be worth because of the huge customer base it has.

Vernacular users area which remains to be untapped. If marketers focus on the regional content, Internet will grow in India by 24%. This is the best time for the content writing agency to plunge into this segment.

Why Content Marketing??

Why Content Marketing will play a significant role in present and future of digital marketing.

It is the process of developing and sharing relevant, valuable, and engaging communication with your target audience for gaining new customers or bringing business from the existing customers.

Content writing agency attracts and retain customers by regularly creating and curating relevant  content with the intention of changing or increasing consumer behaviour.

The relationship of content writing services and social media marketing is like brown rice and white rice. They are made with same process and the effect is same. a special recipe is required to bring  content marketing and social media marketing together to create something inspiring delight. It ensures social media marketing and content marketing work together.

Statistics that show Content will remain forever:-

  1. CMI or Content Marketing Institute has revealed that 86% of the B2C marketers think content marketing is the key Strategy.
  • Many marketers don’t know how to use Content Marketing, as per CMI 63% Business don’t have a documented Content Strategy.
  • As per the Research by Zazzle Media, 60% of the people find it hard to produce Content consistently.
  • 65% find it hard to produce engaging Content.
  • CMI’S Digital Marketing Stats shows that 72% of the Marketers say Content Marketing helps in increasing Engagement.
  • 53% of the marketers use blog as the key for content marketing strategy.
  • It is found that 95% of the people only look at the 1st page of the search results, so Content has to be optimized in order to be at page 1 of Google.
  • For effective Content Marketing strategy, 72% of B2B and 76% of B2C marketers use video content.
  • Ciscosays, by 2021, 82% of the internet traffic will come through videocontent.
  • As compare to desktop more searches are now happening on Mobile, 52% of all the web traffic will be on Mobile, so use of mobile content needs to be stronger.

Advantages of Content Marketing

  1. Helps in brand awareness:

Some consumers may be perfect fit for your brands and services but they might not be aware of the brand. By creating useful content which is valuable for your target audience,it will increase the brand awareness and allow them to engage with your product.

  • Quality content will help you build and encourage stronger customer relationship

If you want to uplift your repeat business with customers,  than its very important to nurture your current customer relationship. The best way to do this is to update them with quality engaging content which may be through email marketing content or educate them on important topics.

  • Position your business as an industry expert by using quality content:

Consumers look up to thought leaders for relevant information which helps them to understand their needs and challenges, so by creating good content which is valuable for others  you can start to position your business as industry thought leaders where others can look up to.

  • Contents are Shareable

Your content is shared when your consumers forward your email marketing messages to your colleague or they share your social media posts with their friends. This is the best way to increase visibility in the market.

Any industry, any company of any size can benefit from content marketing in order to reach and engage with your audience.

Content is very important for businesses in today’s digital era. The fact today is that only 9% of the B2B marketers believe that content marketing is effective.